Customer segments: Who are the people that will need my solution? Who are we solving a problem for? You could start by completing a User Persona template to get a better understanding of your core customer demographics.

A Customer Journey Map can help you identify all these touchpoints.

Customer relationships : What relationship will we establish with our customers at each stage of the journey? Consider face-to-face, through third-party contractors, online, at events, over the phone.

Value proposition : What core value do we deliver to our customers? What is the problem we are solving? Why would someone want to have this problem solved?.

Key activities: What will our business do or sell? What main activities do we need to do to ensure our business model works?.

Key partners : Who are our key partners or suppliers? Who do I need to partner with to deliver my business?.

These are the key questions you should try to answer in each section: The nine parts of a business model canvas template cover the key building blocks of any business: key partners, key activities, value proposition, customer relationships, customer segments, key resources, distribution channels, cost structure and revenue streams. What are the 9 sections of a business model canvas? At the early stage, it’s more important to test assumptions and identify potential issues quickly. Using a business model canvas makes it much easier to understand the key elements of a business compared to a traditional business plan as you don’t need to get bogged down in unnecessary details. In the middle, sits the value proposition which explains what value will be exchanged between the customer and the business.īy visualizing a business through these nine key areas, it makes it easier to be read and understood by anyone.

The visual model is divided into nine core points, the customer factors (external forces) are on the right-hand side, and the business factors (internal forces) are on the left. The one-page document explains fundamentals such as who are the customers, what value are they receiving, and how will that generate income. It was created in 2008 by Alexander Osterwalder to help clearly understand how a business creates, delivers and captures value. The Business Model Canvas is a strategic tool used to quickly and easily define a new business idea or concept.

Template business mdoel